PR, Who Needs It?

Posted October 11th, 2007 at 04:12 AM by businessservicesuk
Updated October 31st, 2007 at 09:11 AM by Rob

A post made by Golfreak76 this morning, was the inspiration for my latest Blog entry. Golf asked the simple question, how can he improve his sites PR? He probably does not realise he has asked the wrong question at the wrong time, I will explain.

Owning a successful website should have nothing to do with chasing PR, it should be based around owning a visually astute website that incorporates basic fundamentals from its launch. Webmasters thoughts should be geared towards continual improvement so passers by enjoy the experience of visiting their website, so much so that they decide to use their services, buy a product, leave a comment or bookmark the site.

People the world over make the mistake of not learning the basic fundamentals before thinking about commissioning a website or building one. The basic fundamentals I make reference to, are:

Avoid bloat filled, table based websites
Make sure a site is hosted in the country you are targeting and the upload speed is quick.
Make sure all meta tags are unique for every page and are within the specified parameters
Make sure a pages main keyword(s) are mentioned in the opening sentence
Have on-site and Google sitemaps
Make sure the site is visually sound and easy to navigate
If required make sure a site displays the relevant terms and conditions and a privacy policy
Use anchor text throughout the site
Incorporate a mechanism to add content on a regular basis, I prefer article sections with links to social bookmarking sites.
Have a place to exchange links
Make sure the content is articulate and easy to read, do not rip the a*** out of keyword spamming, use 3-4% density. Write content for the benefit of your visitors not search engines.

When these fundamentals are incorporated it is then time to embark on a sound online link building/marketing strategy, this can be achieved by:

Posting on forums
After understanding the duplicate content penalty use articles as a method of marketing
Post links on social networking sites
Using the Firefox SEO plug-in to source blogs that incorporate ‘do-follow’, then leave interesting well researched comments
Use reverse engineering tactics
Search for any high ranking web page that will host your link, for free
I suppose I better mention directories, however I feel the benefits are fading quickly and do not warrant the submission time.
Emailing on-theme site owners is a tactic that is incorporated, but rarely successful for new sites.

This article has only touched on a few basic fundamentals and principles that are key to owning a successful website, it paid no reference to offline methods that can be incorporated. As you can see there has been no mention of PR, this is because it holds no relevance for me, by incorporating these basic fundamentals a sites PR will grow naturally. I am more concerned with, visitors, trends, SEPRS, keyword analysis and continual improvement to give a flying rats a*** about juice chasing.

Comments 1

Total Comments 1

Comments

	As always, an excellent and thoroughly helpful blog!
	Posted October 13th, 2007 at 11:32 AM by Rob

Recent Blog Entries by businessservicesuk

Google adding value back to PR (October 31st, 2007)
Germans and the War (October 16th, 2007)
Assistance for Small Business Providers? (October 14th, 2007)
Designers and Site-wide Logo's (October 12th, 2007)
PR, Who Needs It? (October 11th, 2007)

Archive
< > November 2009
Su	Mo	Tu	We	Th	Fr	Sa
25	26	27	28	29	30	31
1	2	3	4	5	6	7
8	9	10	11	12	13	14
15	16	17	18	19	20	21
22	23	24	25	26	27	28
29	30	1	2	3	4	5