Google will eclipse social booking marking giants (The next BIG thing)!

Google have their eyes wide open and trained square in the eye of the social bookmarking scene and social portals alike.

They understand with mission critical importance that portals such as facebook and social news sites such as digg can be tied firmly into their new social platform that will span across all of it's applications.

With some sideways thinking, you could see the benefit social networks could have on the search wars also....

Digg for instance pushes stories with lots of activity up to it's home page, clearly a good indication that the story is hot... right?

Hot topics on google's social layer will surely be factored into search algorythms in a big way. What better way to inject a little of the 'human edited' personality into search results.

Human edited directories are generally spam-free.... spam has been manually rejected by an editor. Spam is also voted out/down on digg and other sites. Could this factor into a better way to rid their engines of it's increasing spam content?

With such a monsterous userbase, a social layer built onto it's huge application set will relinquish untold amounts of power to google to make it's results better.

Their planned social platform (codename: maka-maka) will be API based - applications written for it will be totally portable and can be used on sites like iGoogle, orkut and whatever else they plan.

Maka-Maka will connect google mail, google checkout, orkut, igoogle, google reader, google chat, google search and other google applications, not to mention any new magic tricks it has up it's sleeves. Maka-Maka will turn every Google app into a potential social application! Google will know practically everything about you.

Additionally, search results will be highly relevant to you and the targetted adverts to!

Maka-Maka will make things possible that we dont and cannot yet know, but it's clearly something people will want to keep their eyes on.