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The purpose of a homepage is different from interior pages and often different from the goal you intend your site to produce. Even though your site purpose is to sell merchandise, your homepage will have a different goal.
What's the goal?
The homepage is set up to convince visitors they want to visit other pages of your site. You can do this with effective color and design, avoidance of distracting and irrelevant text and graphics and restraint from dumping all your sites content onto the homepage.
The purpose of the homepage is to entice with a clean concise presentation, text that summarizes what can be found on interior pages. Bait them with concise text then hook them with effective design!
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